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Shruti Arora

I am a CERTIFIED FINANCIAL PLANNER & have worked at Banking and Non-banking Financial Companies.

Financial Planning

The Dangers of Not Investing

So many people, in spite of knowing that they should invest their money for a better future, have not started their investment journey yet. What’s even more shocking are the reasons behind this delay. Usually, if someone has not started investing yet it is due to one of the following excuses: Procrastination “I don’t have […]

Introducing Financial Planning Tools

My goal on this site is to provide unbiased, thorough and easy to understand financial knowledge to help improve your current money situation and achieve your goals comfortably. But it all boils down to numbers in the end. How much do you have right now? How much do you want to accumulate in the next […]

What Is Your Risk Appetite?

In earlier posts, I have mentioned time & again that one of the main factors on which your investment decision should be based upon is your risk profile. In this post I will help you understand how you can determine your risk appetite. Investing is managing and improving your personal finances. Since it’s personal finance […]

How To Invest In a Bull Market

The term bull market is derived from the way the animal attacks its enemy. A bull would mainly use a forward, upward motion to thrust its horns against its target; the same motion the market prices move during this type of market phase. Sensex and Nifty are reaching new highs. This means that we are […]

The Mistaken Allure of Index Funds

Index funds are the norm and the “thing” in the US for quite some time now. They areĀ  considered the best and easiest form of investment. But fortunately or unfortunately India is a different ball game all together. This means that the much loved index funds are not the best investment strategy for Indians, at […]

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Riches Await

Investment principles, strategies & discipline

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