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Shruti Arora

I am a CERTIFIED FINANCIAL PLANNER & have worked at Banking and Non-banking Financial Companies.

Financial Planning

Investing for Short Term Goals

Stock markets provide the highest possible returns among all asset classes in the long term. If you have time on your side and can stay invested for a long duration, investing in equity is the best bet. But what about short term? Where should you invest if you can spare your money only for a […]

The Dangers of Not Investing

So many people, in spite of knowing that they should invest their money for a better future, have not started their investment journey yet. What’s even more shocking are the reasons behind this delay. Usually, if someone has not started investing yet it is due to one of the following excuses: Procrastination “I don’t have […]

Introducing Financial Planning Tools

My goal on this site is to provide unbiased, thorough and easy to understand financial knowledge to help improve your current money situation and achieve your goals comfortably. But it all boils down to numbers in the end. How much do you have right now? How much do you want to accumulate in the next […]

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Riches Await

Investment principles, strategies & discipline

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